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Doug Conant of Campbell Soup once said, “to win in the marketplace, you must first win in the workplace.”

Now, with the fact that more than 78 percent of the companies in downtown Cincinnati (alone!) are small businesses, there’s a lot of perspectives on what “winning in the workplace” looks like. Or, in Inno parlance, what it means to have a “cool culture.”

But many can agree there are the obvious elements: fun perks, access to free food, perhaps, or casual dress.

It can be more than that. Perhaps it’s the company’s powerful mission that spurs its employees to band together and volunteer in the community. Maybe it’s generous parental (or new pet!) leave policies; a  robust 401(k) package or management’s attitude regarding communication that inspires not only the best work from its employees but also the organization’s quick and steady expansion.


Read the full Cincy Inno article here. 

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